Google does not offer phone support for its products, so people who have questions regarding Adwords, Adsense or organic rank issues need to use the proper channels. These channels are usually the help forums or the official Google blog, which is filled with useful information for webmasters, advertisers and publishers. Here are some options and tips for people who need Google Adwords support or help with other product issues.
Read the Adwords Beginner Guide
Google has plenty of online documentation and information available on the company’s website. Just like Google search engine optimization, Google Adwords support has a beginner’s guide that helps webmasters through the first steps in creating a campaign, troubleshooting issues and finding answers to common problems. The Adwords starter kit helps webmasters understand the typical problems faced when creating campaigns and how to maximize marketing revenue for the website.
Visit the Adwords Help Forum for Answers
Although contacting Google isn’t always an option for people, Google does provide an Adwords help forum for people who need help with some campaign marketing issues. Google employees provide answers to most common issues on the forum. Google also has a Top Contributor program that elicits the help of professionals who have displayed exemplary knowledge of a Google product. The Google Adwords help forums also have these Top Contributors, and they are available to help webmasters figure out problems with an Adwords account.
Read the Adwords Blog
The Adwords blog is hosted on Blogger. The blog is maintained by official Google employees, and it covers the policy changes and requirements for advertisers. It’s also beneficial to find new additions to the Adwords format. The Google team continues to create new additions to the Adwords console for advertisers. This blog is filled with options and changes, so advertisers are not surprised when there is downtime or when the console layout is changed. This blog is good for people who need Adwords support for new changes to the website interface.
Find a Google Adwords Professional
Finally, for those large websites that need careful implementation of Adwords campaigns, Google also supports Adwords professionals. These professionals are required to have training and expertise before they are listed. These types of professionals manage a website’s Adword account by changing account settings, creating campaigns and analyzing the advertiser’s return on investment (ROI). These professions cost a fee, so it’s usually reserved for people who have a high amount of marketing dollars to invest.
Now, once you find your sweet-spot, whatever profits you make, you should consider SEO. Best thing to do is allocate a monthly budget to buy links from other webmasters so you get additional traffic from organic results.
Use these resources to find the best resource for website concerns, troubleshooting and investment options. Google Adwords support is a great way to drive traffic to a website, but it can be costly, especially for a webmaster who is new to the product. Read the documentation and ensure you have the best knowledge of Adwords before starting a campaign.